Pinnacle Portfolio
My first freelance gig outside of class was for a wealth management company called Pinnacle Portfolio. They hired me to make them an 8 page booklet that explained who they were, what they did, and additional information. To the left is the final draft that was delivered to them to be printed.
Here is the first draft of the booklet, some of the challenges I faced was trying to work around my day job and not having much time to communicate with the client. By the time I was getting started on the project it was pretty close to them being done for the day so I had to make sure to ask all the right questions in the little time they could respond. Another issue was the copy was being finalized as I was designing so it was very much fluid with the design as new copy was being approved and changed.
This is one of the font tests I went through, I printed this out to see what it would look like at the scale I was working. The client already had a font picked out for me to work with which was helpful but they didn't really have the scale they wanted so I went through multiple different tests with them to see which size they liked that would also work to fit the most amount of information and maintain legibility for readers.